My Idea Lab

Linking my mind to the net.

Tag Archives: public relations

Let’s Talk About Research…

Not too long ago, I had an English professor who said that when analyzing a text, we had to look at the text itself and observe the concepts and ideas in it. This advice discouraged us from being excessively dependent on frameworks to interpret literature.

If we looked at stories from an exclusively Marxist or Feminist perspective, we could come up with some very elaborate and elegant analyses, but they might not be close to the author’s intentions, and might not help us understand the book as a whole. As my professor said: “Authors write stories, not theories.” (or something to that effect).

Right now, I’m researching PR and the PR industry, and I have taken this advice to heart. I’m trying my best to analyse the books I’m reading as is, instead of through frameworks or assumptions about the subject matter.

I’ve just started, but this method has helped me look at the subject in a new light. Now, it’s a whole world for me to explore. I look forward to studying it because I’m looking and something genuinely new, instead of using it to reinforce of articulate my own conceptions.